Coaching Information and Services For Coaches

I love the young profession of coaching, and believe coaches do really important work in the world. To help build this profession I have always volunteered a big chunk of my time (at the ICF, coaching schools, coaching groups, etc.) to help raise the professionalism, impact, commercial success and public profile of coaching. I have also reserved a portion of my volunteer time (and my coaching practice) to write, speak, teach and coach other coaches.

Whether you are an aspiring coach, a new coach, or an established coach, I have lots of useful (free) information, programs and products to help you find your way and fill your practice.

Aspiring Coaches

If you are thinking about becoming a coach, I bet you are a bit overwhelmed. There are a lot of programs (some great, some not) and quite a lot of confusing information out there.

To help you get the information you need, I have written an article that describes the process of becoming a coach and gives you my best advice how to do it well. It will save you a lot of time, money and suffering. You can read it at How To Become A Coach.

New Coaches Wanting More Clients

Most new coaches love coaching, but struggle to fill their practices. The challenge is that even though coaching is extremely powerful, few potential clients have experienced it. To save you time, effort and struggle I offer the following:

Free Talks

I donate as much time as possible to speak to coaches on issues that help them develop their skills, practices or communities. If your coaching group, chapter or association is interested having me speak, in person or via teleclass, just let me know. The most commonly requested topics include:The Future Of Coaching, Finding Your Dream Niche, Web Marketing, Leadership Coaching, and Optimizing Personal Development.

Free Recordings

Finding A Profitable Niche You Love

This is one of my most requested talks, because it takes coaches through a step by step process of finding their "sweet spot" or "calling". (That place where your greatest gifts meet your ideal client group's greatest needs - where clients start to come to you and marketing is much easier.)

This is an excerpt from a free teleclass I gave to the North Texas ICF Chapter in the fall of 2006. (I apologize for the telephone-level sound quality. My dear wife says it sounds like I have had a drink or two prior to leading the class - I didn't, it is just the line quality.)

If you click on the first link, it will download a mp3 file that you can play on your default audio player, just like you would a song. When you finish with the first part, go on to part 2, and then part 3. In each segment there is are a few seconds of overlap so you don't miss any of the content. (The spreadsheet I refer to in the talk can be seen at http://www.acoach4u.com/nichetool.htm) Enjoy.

Niche Talk Part 1

Niche Talk Part 2

Niche Talk Part 3

Note - for all these recordings you can also highlight the link, right-click, and save them to somewhere on your computer. (Sometimes this is a more reliable way to access and play the recordings.)

Also Note - if you are serious about finding your niche, you will really benefit from a few sessions of coaching around this. It seems we are all a little blind to some of the opportunities that are obvious to someone else.

The Future Of Coaching

Is coaching a fad? How big is the market for coaching? Why do so many coaches struggle? What are the biggest challenges professional coaching faces? What can we do about it? These are some of the many questions I address in this keynote delivered at the GTA Coaches fall conference.

In my answers, I draw on the wonderful experience of my years volunteering at the ICF where I had the privilege of talking to thousands of coaches, and hundreds of trainers, researchers, academics, legislators and clients, from all over the world.

This talk is also broken into 3 segments. Simply click on part one to download a mp3 file to play on your default audio program, then move on to segments 2 and 3.

Future Of Coaching Part 1

Future of Coaching Part 2

Future of Coaching Part 3

Note - for all these recordings you can also highlight the link, right-click, and save them to somewhere on your computer. (Sometimes this is a more reliable way to access and play the recordings.)

Free Articles

Top Ten Marketing Tips For Coaches

Coaches and Money - What is the Financial Reality in Coaching

The Benefits of Coaching

Marketing Basics For New Coaches and Success Survey

Attracting More Clients

Building Your New Coaching Business

Free Newsletter

I write a free, almost monthly, newsletter full of valuable information for coaches. You can subscribe in the gold box to the right. To read valuable tips and articles from previous editions, click here Newsletter Archives

E Books

Marketing Essentials For Coaches - (An Industry Best Seller) - This book, which benefits from the collective marketing wisdom of over 100 successful coaches, has sold thousands of copies. (When I was at the ICF I donated all the proceeds to support initiatives to promote coaching around the world.)

Search Engine Optimization For the Technically Timid (This link describes a course I lead which includes the book. You can buy it separately.)

1 to1 Mentoring

For coaches who want fast and individualized attention from an experience Master Coach, I always reserve a portion of my practice for 1 to 1 coaching. Like all my coaching, there are no contracts, you should get a ton of value out of each session, and you can spread the sessions out as long as you want. If you are serious about getting much better results in your practice contact me at Steve .

Reference Books

Here is a collection of some of the books that are most useful to coaching clients and coaches. Books

The 6 Figure Practice Mentoring Program

In addition to 1 to 1 mentoring , I have developed a year- long, transformational program to help coaches break through the predictable plateaus they reach. (Where they have some clients but are not fully and authentically alive and expressed, and are nowhere near a full practice working with people they love.)

You can learn about this program at The 6-Figure Practice . This program involves 1 to1 work, small group work and large group work and is my most powerful, and favorite program for coaches.

Why Work With Coach Steve

Master Coach Steve Mitten B.ApSc, P.Eng, CPCC, MCC*
2005 President of the International Coach Federation
2007 "Coach of the Year" **
"The go - to guy for clarity, calling and meaningful results."

Years of Experience - Steve is one of the most senior, well-known and trusted professionals in the coaching industry. 

Fully Trained and Credentialed - ICF Master Certified Coach. Leadership, coaching skills, positive psychology and emotional intelligence trainer to individuals and some of the world's most successful organizations. 

Great Business Knowledge - 27 years in business, management, marketing, and leadership positions, started 5 companies, taken 2 public, held President and Managing Director positions, served on many boards, angel investor, Internet marketing expert, author and speaker. 

Proven Leadership - 2005 President of the 13,000 plus member ICF, years of volunteer work helping to build and raise standards in the young profession of coaching. 

Coaching for Results - Steve has one of the busiest practices because his clients consistently get great results. 

Applying the Art and Science of Optimal Human Change
Steve utilizes the best of the science and art of human development to help people get very clear on what they most want, create a plan that features their unique strengths, and take the necessary action to achieve their most meaningful outcomes.  He is a long time student of applied developmental psychology, positive psychology, somatic coaching, emotional Intelligence, and the best of Western and Eastern wisdom traditions.    

Satisfaction Guarantee - 100% satisfaction from each call. 

Called to Serve - Coaching is Steve's calling. He loves to engage individuals in more compelling conversations that inspire them to play much bigger games, and live more full, meaningful, and happy lives.  He believes engaged, fully expressed people leading purposeful lives have a big impact on the world. (Also, as he believes coaching is the most powerful agent of positive human change, Steve donates large amounts of time to, speaking, writing, and mentoring to help other coaches succeed.)

Personal - Married 27 years, 3 daughters, 2 dogs, 2 cats, 2 backyard crows, and a life full of people and places he loves and is very grateful for. Steve is strong supporter of World Wide Fund for Nature, The David Suzuki Foundation, The United Way, The Red Cross and many other groups doing good work in the world. He is a student of the wisdom traditions and is a supporting member of the Integral Institute.

Coach Mentoring Chat

I don't claim to have all the answers. That's not what coaching is about. But if you are thinking about coming into coaching, or building your existing practice, I would be happy to chat with you.

Free Coach Coaching Consultation