How to make the Important Changes
Info, Resources & Marketing Help
I love the young profession of coaching, and believe coaches do really important work in the world. To help build this profession, I have always volunteered a big chunk of my time (at the ICF, coaching groups, etc.) to help increase the professionalism of coaching and the commercial success of coaches.
Whether you are an aspiring coach, a new coach, or an established coach, I offer you useful (free) information, along with various programs and products to help you find your way and fill your practice.
For Aspiring Coaches
If you are thinking about becoming a coach, I bet you are a bit overwhelmed. There are a lot of programs (some great, some not) and quite a bit of confusing information out there.
To help you get the information you need, I have written an article that describes the process of becoming a coach and gives you my best advice how to do it well. It will save you a lot of time, money and suffering. You can read it at How To Become A Coach. Or you can watch a short video here.
Coaches Wanting More Clients
Many coaches love coaching, but struggle to fill their practices. The
challenge is that even though coaching is extremely powerful, few potential
clients really know what it is or how they might benefit. To save you time,
effort and struggle, and help you benefit from marketing strategies that
have worked for thousands of other successful coaches, I offer the following
resources listed below:
Free Newsletter (Full of Great Tips)
For anyone serious about their success - almost monthly advanced tips
and insights to accelerate your growth and maximize
your personal and professional success.
Plus - a special free report compiling the experience of over 1000 clients and revealing THE 10 HABITS OF HIGHLY SUCCESSFUL
(AND DEEPLY HAPPY) PEOPLE.
To subscribe, simply send an email. Privacy guaranteed.
Bonus Reports For Coaches - To help my fellow coaches, who are called to do this work, I have included some essential and advanced marketing reports and information to help you build your practice.
To view past editions click here. (There are tons of great tips and valuable info here.)
All About Niches For Coaches
One of the most common questions I receive from newer coaches concerns finding a niche. So many coaches struggle to find enough clients and wonder if having a niche, or a specific focus or set of ideal clients for their practice, will help. In this short video I talk about what a niche is, how it works, what the benefits are, and how you might begin to find yours.
Steve on Youtube talking about Niches For Coaches.
Recent Free Recordings
TOP 10 HABITS OF VERY SUCCESSFUL
AND HAPPY COACHES
Finding it hard to fill your coaching practice? Ever wonder if you even have what it takes? Have you noticed that some coaches just seem to have an easier and more enjoyable time building successful coaching businesses?
It’s not magic and it’s no secret. In this session I share the Top 10 Habits of Very Successful and Happy Coaches.
If you are a relatively new coach still working to fill your practice, check out this inspiring conversation on topics that range from practical practice building actions to personal habits that will attract more success and happiness your way.
MARKETING, IN THE EARLY DAYS OF YOUR PRACTICE
As powerful as coaching is, its benefits are still largely unknown to the majority of potential clients. And few potential clients purchase something they don’t understand.
For most newer coaches, trying to describe coaching is usually a fruitless exercise. However, a powerful experience of coaching, focused on an important change, challenge or goal, can often turn a skeptical prospect into a happy and enthusiastic client.
In this talk we are exploring some of the most effect early stage marketing strategies - to help you get your first 20 clients. Topics covered will include:
- The very real challenges and great opportunities faced in the marketing of coaching services.
- How to qualify prospects so you don’t waste your time marketing to people who could not possibly hire you.
- How to confidently deliver powerful sample sessions that get you hired.
- What are the typical success rates.
- How much marketing time and effort does it take to actually get a client.
- How to deal with objections, ask for the business, and get referrals.
THE HERO'S JOURNEY AND COACHING
In their day to day life, (and in the building of their practice) many coaches face a wide range of experiences - from inspired callings and purposeful visions, all the way real doubts, and seemingly insurmountable challenges. Our path into coaching can be seen as a journey that teaches us some important lessons on who we are and what we are really capable of.
Joseph Campbell’s work on “The Hero’s Journey” arises out of the observation that the principal journeys we take in life follow a timeless theme. There are recognizable stages, important thresholds, natural consequences, mysterious forces at play, and extraordinary outcomes possible.
It is the stuff of myth, and this ancient wisdom holds great and timeless insights to help us (and our clients) grow past our current limitations and achieve remarkable breakthroughs.
MARKETING Q AND A CALLS
Whenever I do a teleclass, I try to save some time at the end of the call for questions and answers. There always seems to be dozens of questions that coaches are dying to ask about the nuances of building a practice, pricing their services, adapting coaching tools for various audiences, finding niches, typical start-up curves, earning potential, what really works, etc, etc. So, we started running these FREE FOR ALL Q AND A CALLS to give an opportunity for all your burning marketing, practice building or coaching questions could be answered. Here are a few of the most recent calls from the Coactive Network.
Marketing Articles For Coaches
- Top Ten Marketing Tips For Coaches
- The Importance of Choosing A Niche For Coaches (Some thoughts on the process and rationale of finding a group of ideal clients that can make your marketing life easier.)
- Coaches and Money - What is the Financial Reality in Coaching
- The Benefits of Coaching
- Coaching versus Mentoring versus Consulting
- Marketing Basics For New Coaches and Success Survey
- What They Didn't Tell You In Coaching School
- Attracting More Clients
- Building Your New Coaching Business
- Starting A Life Coaching Practice
(If you found these resources useful, please click the
g +1 button above. It will help this info get seen by more coaches.)
(Here is a selection of answers to questions from other coaches. If you have a burning question, just send me an email. )
- Do Coaches Really Need Liability Insurance?
- Average Client Retention Times, and What To Do When You Run Out Of Meaningful Topics To Coach Them On
- Web Marketing For Coaches (How to get more clients and traffic from your web site.)
- The Importance Of Stress Management With Clients
- Should Coaches Post Their Fees?
- Should I Join The ICF?
- How Many Sessions Should I Ask New Clients To Commit To?
- How Do You Handle Clients Who Insist On In-Person Coaching?
- What Do You Do For SEO?
- How Do Coaches Price Their Services?
Mindfulness Blog Postings
A big part of building a successful coaching practice, is moving past all the doubts and limiting beliefs we have about our ability to coach, market, or generally be who we want to be. (I really do not know a coach who did not have their fair share of saboteurs, gremlins, inner critic/shadow beliefs, conditioning, etc, that they have to overcome.)
To help you quiet the voice of the inner skeptic, here are a few choice blog postings on mindfulness. Enjoy.
- Learning To Trust Life
- Mindfulness, As A Cure To The Optional Suffering In Life
- Choosing Not To Mind The Mind
- If At First You Don't Succeed...
- The Mind As An Obstacle To Peace
Other Help and Support
My E Book
Marketing Essentials For Coaches - (An Industry Best Seller) - This book, which benefits from the collective marketing wisdom of over 100 successful coaches, has sold thousands of copies. (When I was at the ICF I donated all the proceeds to support initiatives to promote coaching around the world.)
1 to1 Mentoring
For coaches who want fast and individualized attention from an experience Master Coach and CPCC, I always reserve a portion of my practice for 1 to 1 coaching. Like all my coaching, it is very flexible and there are no contracts, you should get a ton of value out of each session, and you can spread the sessions out as long as you want. If you are serious about; mastering your skill set, building your confidence, finding your niche, setting up websites that attract a steady stream of clients, mastering social media, getting the most of your networking, designing workshops, creating blogs or newsletters, building your list, developing passive income or any other aspect of building the practice and life you want, send me an email and let's chat.
Certification or ICF Credential Support
Many coaches going through certification or seeking a credential from the ICF require support from an experienced Mentor. As a CPCC and MCC, (and someone who has taken training in many other coach related competencies and from a variety of coaching schools) I can help you overcome all the predictable challenges. I am intimately familiar with the core coaching skills you need to master, and can add a ton of value by sharing feedback on your current level of coaching. I can also shortcut your journey by mentoring you on many other skills, practices and insights that will help you become a far more confident and successful coach.
I have helped hundreds of coaches through this journey and love helping coaches succeed. If you are looking for a very experienced mentor, feel free to contact me at email@example.com . I offer very affordable and flexible packages to fellow coaches.
The 6 Figure Practice Mentoring Program
In addition to 1 to 1 mentoring, I have developed a year-long, transformational program to help coaches break through the predictable plateaus they reach. (Where they have some clients but are not fully and authentically alive and expressed, and are nowhere near a full practice working with people they love.)
This program has won a lot of accolades over the years. You can learn about it at The 6-Figure Practice. This program involves 1 to1 work, small group work and large group work and is my most powerful, and favorite program for coaches.
In a Nutshell - Steve is a master at balancing the hard and the soft skills in life and business. He is passionate about helping clients balance the practical "doing" tasks of building and leading great businesses, and the subtle "being" skills of better managing time, stress and relationships challenges. Steve is one of those rare individuals as comfortable with the nuances of business development, web and social media marketing, as he is passionate about helping clients accelerate their growth beyond current limitations to enjoy far more success, meaning and happiness. As an award winning, internationally recognized master coach, seasoned entrepreneur, marketer and leadership trainer Steve brings an engineer’s logical mind, and yogi’s open heart, to all his work.
Years of Experience - Steve is one of the most senior, well-known and trusted professionals in the coaching industry. An award winning expert on coaching and making breakthroughs, he has coached, trained and presented to thousands of individuals and dozens of organizations, including many Fortune 500 companies, in over 20 countries.
Fully Trained and Credentialed - ICF Master Certified Coach, Certified Professional Co-Active Coach. Steve has been trained in a wide variety of coaching models, positive psychology, developmental psychology, emotional intelligence, leadership development, life purpose work, integral theory, yoga, advaita vedanta, stress management and spiritual development. Steve is an expert in the art, science and soul of making breakthroughs and has appeared in publications from Readers Digest to Fast Company.
Great Business Knowledge - decades in business, management, marketing and leadership positions, entrepreneur, started 5 companies, taken 2 public, held President and Managing Director positions, served on many boards, angel investor, marketing and Internet expert, author and speaker. Steve mentors many successful entrepreneurs and senior leaders in some of the world's best run organizations.
Proven Leadership - 2005 President of the 18,000 plus member ICF, years of volunteer work helping to build and raise standards in this young profession.
Proven Results - Steve has one of the busiest practices because he blends his extensive experience and training with his intuition, to help his clients bring out their very best and consistently get great results.
Holistic Approach - Steve is an expert in change, and a long time student of western and eastern transformative spiritual traditions, mindfulness, myth, yoga, advaita, etc. He is known for helping his clients raise their awareness, move past obstacles, and enjoy far more success, joy and freedom in all aspects of their lives.
Satisfaction Guarantee - Steve provides a 100% satisfaction guarantee for every session.
Find out about coaching with me in my article, Why Life Coaching with Steve.
Additional Free Recordings
The Future Of Coaching Talk
Is coaching a fad? How big is the market for coaching? Why do so many coaches struggle? What are the biggest challenges professional coaching faces? What can we do about it? These are some of the many questions I address in this keynote delivered at the GTA Coaches fall conference.
In my answers, I draw on the wonderful experience of my years volunteering at the ICF where I had the privilege of talking to thousands of coaches, and hundreds of trainers, researchers, academics, legislators and clients, from all over the world.
This talk is also broken into 3 segments. Simply click on part one to download a mp3 file to play on your default audio program, then move on to segments 2 and 3.
Note - You can double click on the link and the talk should stream on your default media device. Or, for all these recordings you can also highlight the link, right-click, and save them to somewhere on your computer. (Sometimes this is a more reliable way to access and play the recordings.)
Arrange a Free Talk for Your Group
I donate as much time as possible to speak to coaches on issues that help them develop their skills, practices or communities. If your coaching group, chapter or association is interested having me speak, in person or via teleclass, just let me know. The most commonly requested topics include:The 10 Habits of Successful and Deeply Happy Coaches, The Future Of Coaching, Finding Your Dream Niche, Web Marketing, Marketing In Tough Times, Leadership Coaching, and Optimizing Personal Development.
I have compiled a list of reference books helpful to coaching clients and coaches.
Free Life Coaching Consultation
If you are seriously considering working with a coach, please feel free to contact me. I would love to talk with you, get a feel for what you want to achieve through coaching, give you a feel for how it works, and answer any questions you might have. Then you can decide if there is value for you in coaching.
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