The Sick of Struggling (SOS) Marketing Program for Coaches

It shouldn't be a mystery.  There are dozens of books, courses and trainings around to help coaches build a successful business.  Yet, far too many coaches continue to struggle.  If it was just a matter of learning what to do, every coach should be able to read a book and succeed.  But this approach simply does not work for most coaches. 

And while finding out what actually does work is important, it is FAR MORE IMPORTANT to discover what it takes to have you get genuinely, authentically, and sufficiently self-inspired by your calling.......so you can consistently translate your knowledge into the actions that will result in attracting large numbers of your ideal clients.  True success, it seems, is really about learning how to play a much "bigger, more meaningful game" in your professional and personal life.

The SOS Marketing Program is carefully designed to provide step-by-step, affordable, practical, support on the BEING, KNOWING AND DOING of building a successful coaching practice.  And it provides the knowledge and the support over a time frame that actually allows new behavior to form and take root. Over the years, marketed largely by word or mouth, this program has grown to help hundreds and hundreds of coaches move past their circumstances and learn how to thrive in this great profession. And like everything I do, it comes with a money-back guarantee. 

I believe in the power of coaching.  And I am sincerely committed to help you break through your current plateau and achieve far greater success as a professional coach.  I invite you to read more about this program, and the success other coaches have achieved through it. And if you are sick of struggling away alone, I invite you to join us in a journey that I guarantee will provide you with tremendous value.   

-   Steve Mitten MCC

The SOS (Sick Of Struggling) Marketing Teleclass

 "I got 3 new clients over the last 2 weeks.  They are beginning to roll in ... with far less effort."

Over the years I have been asked by many life, business and executive coaches to put together a cost effective program to help them build their practices. So here it is.  The purpose of the SOS teleclass program is to guide coaches through the step-by-step process of learning, implementing and fine-tuning the specific marketing skills they need to build a successful practice.  

The goal will be to teach you all you need to know, what you need to do and who you need to be, to build a successful practice and attract an abundance of clients. 

We will cover everything from the basics of qualifying prospects and delivering powerful sample sessions, through the ins and outs of mastering direct contact marketing, networking, speaking, writing, workshops, and web marketing, to the intricacies of advanced niche selection and development. And all along the way, through stories, lessons and tools, we will be working on the "Being Side" of building a much more successful practice.

You will learn all the secrets and shortcuts of highly successful coaches for less than $40 a session. And the week to week support will help you put that knowledge to work and get much better results. 

"I realized a 500% return on investment in the first month." 

"11 new clients in 8 sessions - clients are starting to come to me." 

Your Part

Success in building a practice is not just about gaining some knowledge. Yes you need to know what works.  However the harder part is climbing out of your comfort zone and making the changes required to get the results you want.  To get the most value out of this course you  need to show up with a beginner's mind, and be prepared to participate, try things out, set up a support structure, fail, learn, grow, and try again. It's a process, that at its heart involves growing you.

"FYI, my coaching practice has EXPLODED! The SOS tele-class has provided the foundation for focus and clarity!  Thanks Steve"

 "The niche development work is amazing.
You made it so easy for me."

Logistics and Data

This is a 8 session (1 session every second week) program that is usually run on Tuesdays and Wednesdays at either noon Eastern (9 AM Pacific) or 2 PM Eastern (11 AM Pacific) so we can accommodate participants from around the world.   All program calls will be recorded on an audiopodium so you can access any live session you might miss. The cost remains a bargain US$ 297 (less than $40 a session before discounts) and we try to keep the course size to between 20 and 29 participants (typically about 20 make the live calls) so everyone gets an opportunity to ask their questions. The calls are each 1 hour long, but I generally stick around for an extra 10 minutes to handle any other questions. 

If you have any questions, or just want to learn more, don't hesitate to contact me.  I will be happy to chat with you and explain what you might expect to get out of the program.

"This program has magnetized my practice."

"Powerful stuff."

WIN / WIN Discounts

This program is marketed by word-of-mouth. If you recommend the course to a friend (and they sign up), you get a 10% discount and so do they. (Which means, if you have 10 friends that sign up, you get the course for free.)

"1100 % return on investment for me."

Satisfaction Guarantee

If at any time in first month of this course, you decide you are not getting sufficient value, you can obtain a 100% refund. (I give this guarantee because as a consumer I hate being oversold things.  I want you to be completely satisfied with this program, or you are welcome to have all your money back.)

More info, common mistakes, benefits and testimonials below...

"Before this course.....
I had no idea how much my own beliefs kept me from succeeding." 

Marketing Know How Is Critical To Your Success

If you're like most coaches, you were drawn to this profession because you like helping people. But the truth is you can't help many people if you don't stay in business.  It's an unfortunate truth that too many good coaches struggle to fill their practices. If what you're doing is not getting you the results you want, you need to do something different. Do you recognize some of these mistakes?

"The course is excellent."

The Most Common Mistakes

Having interviewed and worked with hundreds of coaches, here are some of the most common problems that keep coaches from having successful practices.

• They don't know how to identify a qualified prospect. - Only 5% of the population would make a good coaching client. You need to know what to look for.

• They don't understand the prospect's mind. - Most people are really busy, and they have never heard of coaching. You need to understand how to best approach a prospect and demonstrate how your service will benefit them.

• The focus of their presentation is on themselves. - Many coaches waste time talking about themselves.  Your prospect will not be interested in you, until you have demonstrated what's in it for them. 

• They try to sell coaching. - Nobody wants to buy coaching.  Less than 1 in 1,000 people are actually out there looking for a coach. Don't even try to "sell" coaching. You can't effectively sell something nobody understands or wants. Rather learn how to "market" coaching, by finding unmet needs your ideal clients already have, which can be best met by coaching.

• They never get out of their comfort zone or learn how to show up bigger in the eyes of their potential clients.

• They try to describe coaching - Describing coaching doesn't work. You simply get a bemused expression from most potential clients.

• They don't know how to demonstrate the value of coaching. - Would you buy an expensive service that you had never tried?  Would you pay hundreds of dollars a month for something that gives vague promises of a better life or career? Not likely. If you want people to hire you, you need to give them a killer sample session that clearly demonstrates a valuable outcome. 

• They don't know the marketing strategy that will work best for them. - Too many new coaches struggle trying to get clients the way their coach does. You need to find a few contact strategies that are the best fit with who you are, who you want to work with, and where you live. 

• They don't know how to price themselves. - Most new coaches price themselves on their insecurities. Many experienced coaches under price themselves. You need to know how to price yourself to your market. 

• They don't know who to ask for the business. - Too many coaches give away lots of sample sessions, but don't know how to ask for the business.

• They don't know how to work their contacts. - The average person knows enough people to get their first 20 clients.  You need to know how to help these people help you.

• They don't know how to identify and develop a good niche. - If you know what to look for, you can focus your marketing efforts on a select group of people that you really enjoy working with.  

• They don't know how to get organized. - Too many coaches waste huge amounts of time which could be used getting clients.  In business, time is money, you need to find the best way to focus your efforts on productive and enjoyable activities that get you clients.

• They don't know how to overcome the classic obstacles in starting a practice..- Too many good coaches are suffering in silence because they cannot overcome their own doubts and fears and other classic obstacles coaches face in building their practice. 

• They market from a place of fear. - Fear is constrictive. It kills creativity. It drives people away.

"It is exactly what I was looking for."

Coaches Need To Know More About Marketing

Coaching is still a very young occupation but when I first discovered it in 1996, it was in its infancy. As I went through my training and certification I was surprised to see how little time was focused on marketing.  I can understand the need for coaching schools to focus on teaching coaching skills, however that leaves too many coaches struggling to fill their practices. 

"I think it's a great program."

Most Marketing Info Is Too General

There's lots of good marketing info around, but most of it is directed towards larger audiences like small business people, independent professionals and consultants. Coaching is just too small and unprofitable a market to attract most marketer's complete attention. And unfortunately, because coaching is such a new occupation, and so few people know what it is, you cannot sell coaching the same way you sell toothpaste.  Coaches need specific information about what works in coaching, and what does not, written by someone that really understand coaching.

Results, Results, Results!