The Find Your
DREAM NICHE
Marketing Program For Life Coaches

Finding your dream niche means finally having a profitable and fulfilling focus for your coaching practice, where you are making a great living working with people you love.  It's about getting to the place in your practice where clients come to you.  It's very important to your success as a coach.  Having seen hundreds of coaches struggle trying to sell coaching 1 person at time - and then seeing how well they thrive once they find their niche - I believe a good niche can give you a 10 fold improvement over the typical, try-to-sell-to-everyone approach.  

Why Do I Need a Niche?

"The niche development work is fantastic.  It is the single most valuable marketing process I have ever gone through."

Generally speaking, coaches are wonderful people. Many come to coaching because it's their calling. Many leap into it without putting enough attention into the business building side of coaching.  And it's a sad fact of our young profession that too many coaches struggle to make a comfortable living.

One of the biggest marketing problems I see with coaches, is that they try to sell coaching to everyone.  Since coaching is such a new service, there simply are not enough people out there looking for a coach yet. Only a small percentage could actually become your clients.  So if you simply try to sell coaching, you will struggle. You need to focus your marketing efforts on a group of people who could recognize the value of coaching and hire you. 

Even though the benefits of coaching are not widely known, the fact is that coaching is a very powerful modality of training, growth and development, and the market is huge. Did you know that:

• 98.5% of coaching clients are satisfied with their coaching.

• 83% of clients stay with their coach for at least 3 months.

• The majority of clients stay with their coach for over 6 months.

• Several studies into the efficacy of executive coaching have shown over a 500% return on investment. 

• The market potential for coaching (life, career, business, executive) is in the tens of billions of dollars.

As coaches we all know that coaching is a very powerful service. The problem is that our potential clients do not know that yet.  Finding a dream niche is all about helping you find the best way to connect with large numbers of the type of clients who will want to hire you.  When you learn that you will see a big breakthrough in your practice.

 What's So Powerful About A Niche?

Finding a dream niche is all about learning how to use coaching as a powerful solution to problems your ideal clients already have.  It is about finding that place where your passions, interests and strengths meet a big unmet need out in the marketplace.  

When you find that place, it will absolutely revolutionize your coaching business, because:

• You will be "marketing" coaching instead of trying to "sell" it.

• You will be working with people you like and care about and can add a great deal of value to.

• You will be using your coaching as a much better solution to problems, challenges, and changes your ideal clients already have and are willing to spend money one.

• You will know how to demonstrate why your coaching is a much better solution than any of the alternatives.

• You will know how to package your coaching so it is easy for your clients to say yes.

• You will speak their language.

• You will know how to contact large numbers of them, quickly and affordably.

• You will know how to raise your profile so your ideal clients begin to come to you. 

 "The niche development work is amazing.
You made it so easy for me."

Who Is This Program For?

This program is specifically designed to make a powerful difference for coaches who:

• Are good coaches but struggle to find enough clients.

• Are sick of tracking down clients one at a time and want to begin to attract large numbers of clients.

• Are ready to make a significant breakthrough in how they market coaching.

• Want to get better compensated for their coaching. 

• Have been coaching for 6 months or longer.

• Know the basics about giving sample sessions, qualifying prospects, etc.

• Are proceeding through or completed their coach training.

• Suspect that their limiting assumptions and fears have been holding them back, and are finally ready to move forward, (even though they might still be a little scared).

• Want step by step learning and support to find and develop a profitable dream niche for their coaching business.

• Want the lower cost and extra support of a group program.

• Like money back guarantees. 

Tell Me About The Dream Niche Program

The DREAM NICHE program is run in a teleclass format, with 4 one-hour sessions spread out over 8 weeks. (One session every two weeks.)  Each session is recorded to an audiopodium so even if you miss a live session you can catch up with what we are doing.  

The program has been designed to address in a step-by-step manner, all the key processes you need to learn and implement to develop a profitable niche. Having done this with hundreds of coaches I have learned that this is both an analytic and intuitive process.  The analysis takes you so far, and gives you the tools you need to raise your awareness on what has to be there for a niche to be successful.  But a really powerful niche is one you have a calling for. So you will also learn how to recognize your "best place in the universe" to share your coaching gifts. 

As in all my programs the goal will be to teach you all you need to know, what you need to do and who you need to be, to build a very successful coaching practice and attract an abundance of clients. 

This  program includes:

• Session 1 - Introduction to niches. Advantages. Challenges. The benefits of marketing to ideal clients vs. selling to everyone.  Identifying your ideal clients.  Finding where your passions and strengths meet a market need. 
  

• Session 2 - Customizing and working through the "Niche Detector Tool" to clearly identify and rank the best niches contenders for your practice. Checking in with the intuitive process of finding your niche or calling. Coming up with a short list of possible niches.
  

• Session 3 - Learning to properly research your niche and find out what your ideal clients are spending money on, that could be better served by coaching. Evaluating the competitive landscape to find your ideal position in the market.
  

• Session 4 - Learning to package your coaching so it is seen as the best solution for your ideal clients. Learning to contact large numbers of your clients. Raising your profile so your clients come to you.

Ample time will be allocated in each session to answer questions and address individual situation.  By the end of this program I want you to have found a niche you love, and figured out how to attract large number of your ideal clients in a way the best fits your personality.  I want you to feel completely excited, like you have absolutely found your place in the professional world.

Fees

The cost of the whole program is US$ 197, or less than $50 per session before discounts. And most people who take my course can qualify for a few discounts.

"The niche development work is brilliant.  It totally changed my practice."

WIN / WIN Discounts

This program is marketed by word-of-mouth. If you recommend the course to a friend (and they sign up), you get a 10% discount and so do they. (Which means, if you have 10 friends that sign up, you get the course for free.)

Satisfaction Guarantee

If at any time in the first half (two sessions) of this course, you decide you are not getting sufficient value, you can obtain a 100% refund. (I give this guarantee because as a consumer I hate being oversold things.  I want you to be completely satisfied with this program, or you are welcome to have all your money back.)  

How Do I Sign Up?

More Info and Testimonials For Steve

For those of you who want a little more background info, here are some more testimonials on some of the work I have done with coaches over the years. 

Results, Results, Results!

"The program is extremely valuable."

Why I Am Doing This?

I love coaching, it's a great profession and the work coaches do changes lives. It is important work. Over the years I have seen too many great coaches struggling to fill their practice. A few have even had to quit and do something else.  I think this is a shame.

Because I came to coaching from a background in engineering, business and marketing, I have always been interested in optimizing the nuances of marketing my practice.  And even though the bulk of my marketing is focused on my higher-paying executive and entrepreneur clients, I would always have a handful of coaches calling me up, wanting to work with me to help build their practice. 

Working with them, I really began to see some common mistakes repeated over and over again.  I started interviewing many other successful coaches to learn more about what did and did not work for them and their clients.  This gave me a lot of information, and being a recovering engineer I just started to develop some models and approaches that would optimize the process of marketing for coaches.

Tested With Hundreds of Coaches

I started trying out what I learned on my clients. They started getting even better results. I then did a number of free workshops and teleclasses on marketing for hundreds and hundreds of coaches, and got dozens and dozens of calls and e-mails from coaches all over the world that were getting great results.  Their gratitude was overwhelming.

But even after putting up free info on my web, and doing many free teleclasses, I could not keep up with the demand for more marketing info for coaches.

So one summer, when I would normally be out playing, I locked myself away and put everything I have ever learned about successfully marketing a coaching practice into a book called MARKETING ESSENTIALS FOR COACHES.  

This proceeds of the sale of this book raised over $25,000 for the ICF Foundation, during the time I was on the Board.

But even after writing the book, I have coaches contacting me all the time asking for more help. So I first started the SOS (SICK OF STRUGGLING) TELECLASS, which covers everything from the basics to more advanced marketing. Over the past few years I have had the pleasure of seeing hundreds of coaches get solid value from that program.

While we cover niches in the SOS course, because this is one of most important exercises you will ever do as a coach, (and because I kept getting requests to put together a program dedicated to niche development) I finally designed the DREAM NICHE program to allow us to focus in with greater depth.  

That is how the DREAM NICHE program came about.  And I hope it will be the single most beneficial marketing program you ever experience.

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